Details of the platform not covered elsewhere.
The Connect Application
Layout and operation of the Connect application.
Filters help manage long lists of data that you may encounter when researching a topic. They are especially helpful when exporting data because you can remove whatever you don’t want prior to export
Data export is available in Topic Navigator, SERP X-Ray, Heatmap, Connect, Optimize, and Newsroom. Files are exported in Microsoft Excel...
Adding Items to Inventory
In Research, you can add topics to your inventory by: In Inventory and Projects, you can add topics and/or pages...
Other Pages (Reflect)
Reflect shows all the topics in your inventory related to the main subject, along with additional information, including Other Pages....
Topic Model, Keywords, and Questions now contain trend data which you may use to help determine whether to create a...
Personalized Difficulty and Topic Authority
Personalized Difficulty and Topic Authority can be found in Topic Inventory and Reflect. Unlike keyword difficulty, a general metric about...
Topic Navigator Tips
Improve your topic research with these Topic Navigator tips.
Tips on Using Variants
Variants reveal search potential, surface different user intents and can help in building out clusters.
SERP X-Ray Tips
Some additional explanation of features to help you along.