When an optional URL is included the SERP Stats box compares Your Page vs. SERP Stats.
The data is presented in the form of “your-page / SERP-average”.
If you’re at or above the average for a particular metric, the numbers appear green. Otherwise they’re red (with the exception of Intent which is always gray).
Sometimes MarketMuse doesn’t show averages:
- For videos we determine whether a predominant number of the top 20 results include at least one video.
- For intent we determine which is the predominant one.
- For Content Score and Word Count we use the target values.
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