Filters help manage long lists of data that you may encounter when researching a topic. They are especially helpful when exporting data because you can remove whatever you don’t want prior to export. That creates a more efficient and cleaner process.
Filters are available in both Topic Navigator and SERP X-Ray and are vary according to the data onscreen. Filters operate independently in each Topic Navigator tab (Topic Model, Keywords, Questions, Reflect).
Some things you can do with filters:
- Include terms (all or any words in your list)
- Exclude terms
- Filter on volume, cost-per-click, mentions (minimum and maximum)
- Filter on rank Personalized Difficulty, and Topical Authority (minimum and maximum)
- Filter on specific sites in SERP X-Ray (ideal when the SERP is showing multiple intents)