Simple Content Strategy and Planning Workflow
A simple step-by-step strategy to find and plan a high-opportunity content strategy.
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How-to Guides
More advanced workflows for after you get started.
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Using MarketMuse AI to Create Content
The MarketMuse Topic Model guides AI in creating topically rich and relevant content that will make your content score soar.... -
How to Use Questions in Articles and Clusters
When researching a topic, MarketMuse returns a list of questions people ask when searching about the subject. You’ll find this... -
How to Add Existing Topics and Pages in Reflect to a Plan
In Getting Started With Keyword and Cluster Research you learned how to add topics and keywords to inventory. Doing so gives... -
Getting Content Score for Topics and Pages in Reflect
When looking at Reflect, you’ll probably see some existing pages to add to your plan. Before doing so, you may want... -
Using Heatmap for Site-Level Content Analysis
Heatmap lets you conduct competitive content analysis of the search engine results page or any other website. Use it to... -
Heatmap – Filtering Website Sections
When using heatmap for site-level content analysis, you can target it towards specific sections of a website through the use... -
Filtering SERP X-Ray
SERP X-Ray as filters to allow you to fine-tune the results in the SERP. This helps when trying to create... -
6 Step Process for Creating a Topic Cluster
This document outlines a simple six-step method for planning your topic cluster while taking advantage of any existing Topic Authority.... -
How to Display Multiple Heatmaps
Heatmaps enables you to conduct a competitive qualitative content analysis, not just for the SERP, but for any website you...