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The Questions Application

Questions application overview.

Enter the topic that you wish to write about into the Questions application to discover what people ask about when searching about this topic. The data comes from a variety of sources including forums and Google’s People Also Ask.

The questions are sorted by relevance with the best ones usually closest to the top. You don’t need to answer all the questions in one article – use your editorial discretion when deciding which ones are appropriate.

There are three ways to use these questions in your writing:

  1. Incorporate your answers to selected questions throughout your article.
  2. Use a question as a subheading and devote a section to answering that question.
  3. Create a whole piece of content devoted exclusively to answering a specific question. In this case you may want to run the question through additional applications such as Compete. You can do this by clicking on the Run in button.

Also, at the top right of the screen you’ll see a group of buttons.


Export – Use the export button to quickly export your results page. The exported file is downloaded to your computer in a Microsoft Excel format. For more information click here.

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Snapshot – Snapshots are like browser histories, except they contain previous topic searches. For a more detailed explanation, click here.

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Settings – Change the URL box’s fetch to include the entire page or just the article itself. Also, toggle whether or not you want the scoring to include Brands and People’s names. Changing the country’s SERP is also available.

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Help – Find out about product updates, leave feedback, and get product support.

enter a topic field YnY

Note: You can also change the country used for SERP analysis by clicking on the country flag appearing in the Enter a topic field.

Read How to Optimize Content for Questions to learn more about answering questions in your content.

Updated on March 21, 2022

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