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How to Find Duplicate Content

If you’re concerned that your site has multiple pages targeting the same topic, create this Saved View in Topics Inventory to get more insight. At a minimum, you’ll want to see these columns of data:

  • Topics
  • Top Rank
  • Related Pages
  • Top Ranking URL

Create a filter where “Related Pages” is greater than 1 AND “Best Rank” is not empty. The resulting list contains topics with more than one related page.

duplicate content basic filter

To get additional information about those related pages, left-click on a row and then click on Related Pages. 

related pages

A couple of things to keep in mind when examining related pages:

  1. Although the pages may be related, they may not rank.
  2. These related pages may not be duplicate content.

You’ll need to examine each page to determine whether they’re duplicate content, meaning the page targets the same:

  • Topic
  • Audience
  • Level of Experience
  • Using the same approach or angle when discussing the subject.

Consider including the following columns to help prioritize a large list:

  • Topic volume
  • Difficulty
  • Personalized Difficulty
  • Topic Authority
  • Potential Value ($)

Here are some filter modifications to explore: 

  • Targeting non-branded topics (topic does not contain “your brand”)
  • Sorting by Topic Volume, if traffic is your focus
  • Sorting by Potential Value ($) (which is CPC * Topic Volume)
  • Filter based on Rank, to isolate what’s on specific pages of the SERP
  • Filter based on low traffic and high Potential Value ($), to find bottom of funnel opportunities
Updated on September 14, 2023

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