How-to Guides

A simple step-by-step strategy to find and plan a high-opportunity content strategy.

The MarketMuse Topic Model guides AI in creating topically rich and relevant content that will make your content score soar....

When researching a topic, MarketMuse returns a list of questions people ask when searching about the subject. You’ll find this...

When looking at Reflect, you’ll probably see some existing pages to add to your plan. Before doing so, you may want...

Use Heatmap to analyze competitors' content and identify gaps in your own. See how your content stacks up against the competition and find opportunities to create high-quality, relevant content.

Learn how to filter website sections using MarketMuse's heatmap tool. This helps exclude specific sections, like your blog, from your site-level content analysis for a more focused view.

SERP X-Ray as filters to allow you to fine-tune the results in the SERP. This helps when trying to create...

Learn the 6-step process for creating a topic cluster, including assessing current authority, enhancing content, expanding topics, and analyzing competitors.

This article explains how to display multiple heatmaps to compare content strategy across different sites. It covers how to export heatmap data to a spreadsheet and use formulas to summarize the data for easy comparison.

If you’re concerned that your site has multiple pages targeting the same topic, create this Saved View in Topics Inventory...