Topic vs Keyword
The difference between topics and keywords.
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- MarketMuse Terminology
MarketMuse Terminology
Words, colors, and their meaning.
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How MarketMuse Determines Related Topics
Enter a topic into MarketMuse, and our proprietary patented technology creates a topic model by analyzing thousands of pages of... -
What is Content Score?
Content Score measures a particular page’s topical coverage against the MarketMuse topic model for a given subject. A higher score... -
Queries FAQs
What is a query? A query occurs every time you enter a focus topic (and optionally a URL) into a MarketMuse Application... -
How Optimize Handles Plurals and Other Issues
Occasionally, your content score may not reflect the usage of terms that you deem are equivalent. For example, you may... -
Traffic Value and ROI
MarketMuse has a new dashboard module called Traffic Value that displays an estimate of the total site traffic and total... -
Traffic and Potential for This Topic
Traffic for this topic and Potential for this topic are two information cards displayed in Overview > Planning and statistics.... -
Search Intent Breakdown
In the inventory, you will find the primary search intent for each topic and an indication if that intent is... -
Details View
Get your planning features and all of your data around pages and topics in one easy interface. Details views have... -
Overview Planning and Statistics
Planning and Statistics are part of the Overview in the Details View. Planning Planning contains content operations information you enter...