What is Content Score?
Content Score measures a particular page’s topical coverage against the MarketMuse topic model for a given subject. A higher score...
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MarketMuse Terminology
Discover comprehensive definitions and explanations of key MarketMuse terminology and features, enhancing your understanding of the platform's capabilities and functionalities.
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How MarketMuse Determines Related Topics
Enter a topic into MarketMuse, and our proprietary patented technology creates a topic model by analyzing thousands of pages of... -
Topic vs Keyword
Topics are the terms people use when writing about a specific subject. Keywords are what they use to search. Here are some more details and examples. -
Queries FAQs
What is a query? A query occurs every time you enter a focus topic (and optionally a URL) into a MarketMuse Application... -
How Optimize Handles Plurals and Other Issues
Occasionally, your content score may not reflect the usage of terms that you deem are equivalent. For example, you may... -
Traffic Value and ROI
MarketMuse has a new dashboard module called Traffic Value that displays an estimate of the total site traffic and total... -
How MarketMuse Counts Links
MarketMuse only considers contextual links when counting the number of links, either internal or external, on a page. That’s because,...