Words, colors, and their meaning.
Topic vs Keyword
The difference between topics and keywords.
How To Identify the Best Focus Topic
Tips on finding the best focus topic for use in a MarketMuse application (Research, Compete, Questions, Connect, Optimize)
How MarketMuse Determines Related Topics
Enter a topic into MarketMuse, and our proprietary patented technology creates a topic model by analyzing thousands of pages of...
All About Variants
Variant topics are the different ways a topic can be expressed as a search query through the reordering of words...
What is Content Score?
Content Score measures a particular page’s topical coverage against the MarketMuse topic model for a given subject. A higher score...
What is a query? A query occurs every time you enter a focus topic (and optionally a URL) into a MarketMuse Application...
How Optimize Handles Plurals and Other Issues
Occasionally, your content score may not reflect the usage of terms that you deem are equivalent. For example, you may...
What is a snapshot?
A snapshot captures all the information from an application (Research, Compete, Questions, Connect, Optimize) and saves that information. Depending on...
Traffic Value and ROI
MarketMuse has a new dashboard module called Traffic Value that displays an estimate of the total site traffic and total...
Traffic and Potential for This Topic
Traffic for this topic and Potential for this topic are two information cards displayed in Overview > Planning and statistics....
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