Content Score measures a particular page’s topical coverage against the MarketMuse topic model for a given subject.
A higher score indicates better coverage, but there is no perfect score. Thus, Content Score must be evaluated relative to the competition.
Content Score has a range from 0 to a maximum value of 100. One point is awarded for every mention of a topic, up to a maximum of two points per topic (50 topics in the list * 2 points per topic = 100).
As you create new content or update an existing page within the Optimize application, you’ll see your Content Score increase as you mention more topics.
The Optimize application and Content Briefs provide a Target Content Score. This is the recommended minimum score for which you should aim.
Why MarketMuse Uses Numbers Instead of Letter Grades
Scoring content numerically (0 to 100) provides greater insight, better feedback, and is more transparent than using letter grades (A+ through F-). A numerical Content Score is much more granular than letter grades. For example, the numerical score would need to change by five points before you saw a change in the letter grade.