Topic Navigator – Keywords, SERP X-Ray, and SERP Heatmap available in Research plan and above. Site Heatmap available in Strategy plan and above.
Enter any topic into Research to better understand how to cover a topic, both at the page level and site level.
Topic Navigator – Topic Model
User the topic model and variants to understand the buyer journey and how people search for that subject.
Topic Navigator – Keywords
MarketMuse returns up to 1,000 keywords related to the subject you’re researching. It’s the same as you would get from any keyword research tool.
Topic Navigator – Questions
MarketMuse returns up to 100 questions related tot he subject you’re researching. Use this to determine which ones should be answered in your article.
Topic Navigator – Reflect
This tab shows all the concepts related to the subject, that your site covers. Use this to create a prioritized short list of pages to optimize and new content to create based personalized metrics to give you a competitive advantage.
SERP X-Ray
Gives you insight into the structure and nature of the top-performing content for your subject.
SERP Heatmap
Competitive content analysis of the SERP.
Site Heatmap
Competitive content analysis of any site. Use this to understand what content on a website addresses a specific topic.
Connect
Get linking recommendations to help create clusters with a strong thematic unity.