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The Research Application

Enter a topic and a page (optional) you want to be researched.

Research app topic entry

MarketMuse analyzes thousands of pages on the subject and creates a list of related topics, sorted by relevance, along with variants necessary to craft expert-level content. 

The Research application is designed for conducting basic research on a topic. Use Content Briefs and Optimize when creating new content or updating existing pages.

The list of related topics is ordered by relevance, with the most important appearing at the top. The number of VARIANTS for the topic, if any, is listed. Variants are different ways people search for a particular topic. They are created by appending terms to the topic in the list.  

Also listed are the CURRENT DIST. (how often a topic is mentioned in the optional page being researched) and SUGGESTED DIST. (how often a topic should be mentioned).

Click on a topic with variants, and a list pops up showing their CURRENT and SUGGESTED distributions.

Research App variants

Click on the checkbox beside one or more topics, and you can export that information or add the topic to your inventory.


Volume – This is the monthly search volume for a topic. It’s how many searches are performed for the topic, not how much traffic goes to your site due to its rank.

Trend – This is a mini graph of the search demand for this topic over the course of one year.

CPC – Cost per click is a paid advertising term where an advertiser pays a cost to a publisher for each click on an ad. CPC is also called pay per click (PPC). CPC is used to determine costs of showing users ads on search engines, Google Display Network for AdWords, social media platforms and other publishers.

Additional controls are located at the top of the application.

  1. Export – Exports all the data from the application (if your plan permits).
  2. SnapshotPolaroid z28 Stored historical queries that you can pull up and reference at any point in time.
  3. Advanced SettingsGear Ehs– Offers several advanced controls over how MarketMuse behaves.
    1. Control if MarketMuse pulls content from the entire page (including header and footer) or just the article.
    2. Include people in the topic model.
    3. Include brands in the topic model
    4. Set the target country from which search engine results are displayed.
  4. HelpQuestion yjE– Press this to access our support hub where you can learn about this page, access MarketMuse Academy and learn to use MarketMuse like a pro, read our documentation, leave feedback, and chat with support.

You can also change the country used for SERP analysis by clicking on the country flag appearing in the Enter a topic field.

Updated on December 13, 2021

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