The Research Application

Enter a topic and a page (optional) you want to be researched.

MarketMuse analyzes thousands of pages on the subject and creates a list of related topics, sorted by relevance, along with variants necessary to craft expert-level content. 

The Research application is designed for conducting basic research on a topic. Use Content Briefs and Optimize when creating new content or updating existing pages.

The list of related topics is ordered by relevance, with the most important appearing at the top. The number of VARIANTS for the topic, if any, is listed. Variants are different ways people search for a particular topic. They are created by appending terms to the topic in the list.  

Also listed are the CURRENT DIST. (how often a topic is mentioned in the optional page being researched) and SUGGESTED DIST. (how often a topic should be mentioned).

Click on a topic with variants, and a list pops up showing their CURRENT and SUGGESTED distributions.

Click on the checkbox beside one or more topics, and you can export that information or add the topic to your inventory.

Additional controls are located at the top of the application.

1. Export – Exports all the data from the application (if your plan permits).
2. Snapshot– Stored historical queries that you can pull up and reference at any point in time.
3. Advanced Settings– Offers several advanced controls over how MarketMuse behaves.
   1. Control if MarketMuse pulls content from the entire page (including header and footer) or just the article.
   2. Include people in the topic model.
   3. Include brands in the topic model
   4. Set the target country from which search engine results are displayed.
4. Help– Press this to access our support hub where you can learn about this page, access MarketMuse Academy and learn to use MarketMuse like a pro, read our documentation, leave feedback, and chat with support.

You can also change the country used for SERP analysis by clicking on the country flag appearing in the Enter a topic field.