This article explains how to use MarketMuse SERP X-Ray to analyze the top-ranking content for a specific topic and see how your own content compares.

What is SERP X-Ray?

SERP X-Ray is a tool within MarketMuse that analyzes the top 20 results for a given search query and provides insights into how that content is structured.

What Does SERP X-Ray Analyze?

  • Content Structure:
    • Number of Images: This indicates the importance of images for conveying information related to the topic.
    • Videos: This shows how many results embed videos within their content.
    • Internal Links per Page: This is a good indicator of the size and depth of a content cluster on a particular topic.
    • H2s per Page: The number of H2 headings indicates how well-organized and detailed the content is.
  • Content Attributes:
    • Average Content Score: This compares the average content score of the top results to a target score, which reflects how well the content covers the relevant topics.
    • Average Word Count: This compares the average word count of the top results to a target word count.
  • Intent: SERP X-Ray helps you understand the dominant intent that Google is showing for the search query. This is crucial because you need to optimize your content for the user’s intent. For instance, if the results are mostly informational but you try to sell a product, you’ll likely struggle to rank well.

Using SERP X-Ray to Analyze Your Own Content (Optional):

If you enter a URL in the optional field, SERP X-Ray will compare your content directly to the top results. This will show you how your content stacks up in various aspects like:

  • Number of Images: Are you using enough images compared to the competition?
  • Internal Links: Does your content link to other relevant pages on your site?
  • Content Score: How well does your content cover the important topics compared to the top results?
  • Word Count: Is your content as comprehensive as the top results?

Benefits of Using SERP X-Ray

  • Gain insights into how top-performing content is structured.
  • Identify areas where your content can be improved to be more competitive.
  • Ensure your content aligns with the search intent for your target audience.

By understanding how the top-ranking content is structured, you can optimize your own content to potentially improve your search engine ranking.

Updated on June 11, 2024

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