This article explains how to use MarketMuse to find relevant content ideas and improve your content marketing strategy.
- Enter your topic. Start by entering your main content area in the search bar. For instance, you might enter “content marketing.”
- Run the analysis. Click the “run” button and MarketMuse will analyze a large amount of online content on that topic.
- Analyze the Topic Model.
- Key Terms: MarketMuse will provide a list of the fifty most relevant terms related to your topic. These are the concepts people discuss when referring to content marketing.
- Search Data: Along with each term, you’ll see information like monthly search volume, cost-per-click (CPC), and trend data. This information helps you decide if a particular term is worth creating content for.
- Inventory Management: You can add relevant terms to your inventory for further analysis. Terms already in your inventory will have a green plus sign, while new ones will be gray.
- Explore Content Variants. MarketMuse also shows content variations, which can be helpful for understanding the buyer journey and finding ways to incorporate those variations into your content.
- Analyze Keywords. In addition to the topic model, MarketMuse provides up to 1,000 keywords related to your topic. You can add these to your inventory as well.
- Filter and Organize Your Results.
- You can filter the keywords based on factors like volume or CPC to narrow your list.
- You can adjust the number of rows displayed per page to make it easier to manage your results.
- Analyze Questions. MarketMuse will also find questions people ask online about your topic. These questions can be used to create new content or ensure your existing content addresses these key questions.
- Reflect on Your Content Performance The “Reflect” feature analyzes your existing content and shows how well it covers the topics, keywords, and questions identified in your MarketMuse research. Ideally, you’ll see a variety of high-ranking pages across these topics.
Filtering for Improvement
- You can set up filters to target specific areas for improvement.
- For example, you can filter for pages ranking on the second page of Google that have a maximum difficulty score of 20 and some level of topic authority. This way, you can identify opportunities for quick wins with content updates or creation of supporting content.
Exporting Your Results
MarketMuse allows you to export your research findings as a spreadsheet for further analysis. You can export the entire view or select specific items.
By following these steps and using MarketMuse’s features, you can gain valuable insights to improve your content marketing strategy.