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This article explains how to use MarketMuse Connect to find high-quality linking suggestions for your content strategy.

What is MarketMuse Connect?

MarketMuse Connect is a tool that helps you discover relevant internal and external linking opportunities for your content. It analyzes the topic model you create for your content and suggests links based on semantic relevance.

Benefits of Using MarketMuse Connect

  • Save Time: Get linking suggestions quickly and easily, eliminating the need for manual research.
  • Improve Content Structure: Connect helps you create a strong internal linking structure by suggesting relevant content on your own site to link to.
  • Increase Authority: By linking to high-quality external sources, you can enhance your content’s authority and credibility.
  • Identify Guest Blogging Opportunities: Use Connect to find relevant websites within your network where you can guest post and gain valuable backlinks.

How MarketMuse Connect Works

  1. Enter Your Research Topic: Start by entering your main content topic, for instance, “content strategy.”
  2. Connect Analyzes the Topic Model: MarketMuse will analyze the topic model you created and identify relevant subtopics.
  3. Internal Linking Suggestions: Connect suggests anchor text and page recommendations for internal linking. The suggestions prioritize higher-level topics in the model for maximum semantic relevance.
  4. External Linking Suggestions: Connect also provides suggestions for external links, focusing on relevant but subordinate topics within the topic model. This helps you avoid linking to direct competitors for your main topic. (Go Settings and tell us who your competitors to ensure they don’t appear in these suggestions).
  5. Manage Your Competitors: Exclude specific domains or URLs from suggestions if you don’t want to link to them. These will also be listed in the “Competition” tab for reference.
  6. Network Linking: The “Network” tab allows you to add websites within your network (but not on your domain) and receive linking suggestions for content you place on those sites.

Additional Features

  • Editorial Discretion: Connect provides multiple suggestions for anchor text and target pages, giving you flexibility to choose the best fit for your content.
  • Use for New and Existing Content: Connect helps you find linking opportunities for both new content creation and optimization of existing content.
  • Export Data: Easily export all linking suggestions to a spreadsheet for further analysis or record-keeping.

By using MarketMuse Connect, you can streamline your content linking strategy, improve your content’s structure and authority, and save valuable time in the process.

Updated on June 11, 2024

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