Topic Navigator helps your decision-making when planning out content. Both MarketMuse Standard and Premium customers can now conduct traditional keyword research directly within the platform.
MarketMuse Premium clients can use Topic Navigator to narrow down the possibilities before evaluating them using advanced metrics like Personalized Difficulty, Competitive Advantage, and Unrealized Value.
Topic Navigator (available in Standard and Premium) expands your topic research, offering:
- More ideas. Here you’ll find semantically related keywords and long-tail variants in addition to the traditional MarketMuse topic model.
- More data. Including search volume, CPC, competition score (for paid ads NOT organic listings), and historical search trends to facilitate data-driven decisions when content planning.
- More functionality! You can sort and filter your results.
How Topic Navigator Works
Access the Topic Navigator by clicking on it in the left navigation panel near the bottom.
Click on it to open up the Topic Navigator and you’ll see it looks similar to the other applications.
Enter a focus topic (and optionally a URL) you wish to research; click Run and you’ll receive three lists of terms.
Keywords – semantically related keywords and long-tail variants of the focus topic entered. These contain the phrase entered as your focus topic. This list could be hundreds of words long.
Related Topics – this is the Topic Model (Knowledge Graph) generated in all the applications. It’s a topical map of concepts related to your focus topic.
All – Combines both lists together.
Each term in the list contains the following data:
- Competition – This is paid search competition (Google Ads), not organic competition.
- CPC – Cost per click in Google Ads.
- Volume – The average monthly volume over the past 12 months.
- History – A graph showing the trend over the last 12 months or more
Rows in the Related Topics tab also contains:
- Variants – The number of variants of for the term in that rows (if any)
- Rec. Mentions – How often the term should be mentioned
- Mentions – How frequently the term is mentioned in the URL (if supplied)
Each column (except for History) can be sorted ascending or descending by pressing on the appropriate arrow at the top of the column.
The lists can be filtered (press the Filters button on the upper-right) based on the following:
- Term – To find all terms that include the phrase specified.
- Competition – You can set the minimum and maximum.
- CPC – You can set the minimum and maximum.
- Volume – You can set the minimum and maximum.