Search engine results are country-specific, which is why you have the ability to change countries while researching a topic. There are two places on the platform where the country setting comes into play:
For best results, both inventory and research should be set to the same country. Otherwise, if the SERP data in Research isn’t the same as in the inventory, you could potentially make misguided decisions about what to do with a given page or content opportunity.
Here’s how to change the country while in Research.
You can have multiple inventories (e.g. one for each country) and switch between them. Here’s how to do that.
Feel free to reach out to us if you’re looking to add an additional inventory.