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Competitive Advantage

Competitive Advantage is displayed as a candlestick — here’s how it works. The gray bar is a scale of 1 to 100 from left to right. Difficulty and Personalized Difficulty are plotted on that scale. 

Competitive Advantage

If Personalized Difficulty is on the left side, the bar is green because it’s easier. When Personalized Difficulty is on the right side, the bar is red signifying it’s harder. The width of that bar is the difference in value between Difficulty and Personalized Difficulty, also known as your Authority. 

Because Competitive Advantage shows Personalized Difficulty, Difficulty, and Topic Authority in a compact space, you may want to display this one metric instead. 

Updated on August 1, 2023

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