The recommendations in this category are for creating new pages. There are 7 types of recommendations, Intent Mismatch, Growth Opportunities, Underperforming Topics, Discovered Content Ideas, and High Topic Authority, Medium Topic Authority, Low Topic Authority.
Intent Mismatch
Intent mismatch refers to pages ranking for adjacent topics. MarketMuse helps you identify these opportunities to create new content.
Identifying Intent Mismatch
- Intent Mismatch List: Items with the highest potential traffic appear at the top of the list.
- Business Alignment Check: Assess each item in the list to determine its continued importance and priority regarding your business goals.
Evaluation Process
- Topic Analysis: Analyze each topic to determine if it’s a:
- Direct Match: The topic is the main focus of the URL. Continue optimizing your page for this topic to maintain relevance.
- Adjacent Topic: The topic is related to, but not the primary focus of, the top-ranking URL. Create a new page.
- Assess Cluster: Click the “Assess Cluster” icon in the action bar to check for competing pages.
Create a New Page
Go back to All Inventory. Click the Optimize Page & Topic icon in the Action Bar to send it to Optimize.
- Remove the URL from the search bar in Optimize
- Remove the contents of the page from the editor so you can start fresh.
Growth Opportunities
Growth Opportunities are topics with good Topic Authority and low Personalized Difficulty.MarketMuse helps you identify these opportunities to create new content.
Identifying Growth Opportunities
- Growth Opportunities List: Items with the highest potential traffic gain appear at the top of the list.
- Business Alignment Check: Assess each item in the list to determine its continued importance and priority regarding your business goals.
Evaluation Process
- Topic Analysis: Analyze each topic to determine if it’s a:
- Direct Match: The topic is the main focus of the top-ranking URL. Continue optimizing your page for this topic to maintain relevance.
- Adjacent Topic: The topic is related to, but not the primary focus of, the top-ranking URL. Create a new page
Create a New Page
Click the Optimize Page & Topic icon in the Action Bar to send it to Optimize.
- Remove the URL from the search bar in Optimize
- Remove the contents of the page from the editor so you can start fresh.
Underperforming Topics
Underperforming topics are those that aren’t ranking as well as they should, despite having adequate authority. MarketMuse helps you identify these opportunities to create new content.
Identifying Underperforming Topics
- Underperforming Topics List: Topics with the highest potential traffic appear at the top of the list.
- Business Alignment Check: Assess each item in the list to determine its continued importance and priority regarding your business goals.
Evaluation Process
- Topic Analysis: Analyze each topic to determine if it’s a:
- Direct Match: The topic is the main focus of the top-ranking URL. Continue optimizing your page for this topic to maintain relevance.
- Adjacent Topic: The topic is related to, but not the primary focus of, the top-ranking URL. Create a new page
Create a New Page
Click the Optimize Page & Topic icon in the Action Bar to send it to Optimize.
- Remove the URL from the search bar in Optimize
- Remove the contents of the page from the editor so you can start fresh.
Discovered Content Ideas
Discovered content ideas are topics that are ranking very poorly or not at all. MarketMuse helps you identify these opportunities to create new content.
Identifying Discovered Content Ideas
- Discovered Content Ideas List: Topics with the highest potential traffic appear at the top of the list.
- Business Alignment Check: Assess each item in the list to determine its continued importance and priority regarding your business goals.
Evaluation Process
- Topic Analysis: Analyze each topic to determine if it’s a:
- Direct Match: The topic is the main focus of the top-ranking URL. Continue optimizing your page for this topic to maintain relevance.
- Adjacent Topic: The topic is related to, but not the primary focus of, the top-ranking URL. Create a new page
Create a New Page
Click the Optimize Page & Topic icon in the Action Bar to send it to Optimize.
- Remove the URL from the search bar in Optimize
- Remove the contents of the page from the editor so you can start fresh.
High/Moderate/Low Topic Authority
Topics appear in these 3 similar lists based on the level of their Topic Authority. MarketMuse helps you identify these opportunities to create new content.
Identifying Topics Based on Their Topic Authority
- Topic Authority List: Topics with the highest potential traffic appear at the top of these lists.
- Business Alignment Check: Assess each item in the list to determine its continued importance and priority regarding your business goals.
Evaluation Process
- Topic Analysis: Analyze each topic to determine if it’s a:
- Direct Match: The topic is the main focus of the top-ranking URL. Continue optimizing your page for this topic to maintain relevance.
- Adjacent Topic: The topic is related to, but not the primary focus of, the top-ranking URL. Create a new page
Create a New Page
Click the Optimize Page & Topic icon in the Action Bar to send it to Optimize.
- Remove the URL from the search bar in Optimize
- Remove the contents of the page from the editor so you can start fresh.