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What Do The Colors Mean?

MarketMuse uses certain colors throughout the platform to quickly convey information that would otherwise require lengthy text. These colors are red, yellow, green, and blue.

These colors are used in the Research, Compete, and Optimize applications to denote how frequently a topic is mentioned.

colors vZ8

When looking at the topic list in Research you can quickly discern patterns in the way certain topics are mentioned.

Research colors sN4

The list of topics presented in the applications is always sorted according to relevance, with the most relevant appearing first. Note that topic frequency is not related to relevance. Topics mentioned more frequently aren’t “better” than those used less often.

In the Compete heat map, colors enable you to quickly identify content gaps, in your content and that of your competitors.

heatmap colors FPc

A red square indicates. content gap. A whole row of mostly red squares reveals an opportunity to differentiate your content from the competition. Conversely, a row of mostly blue and green squares shows the topic is essential to the conversation.

In the Optimize application color coding quickly identifies whether your content meets (or exceeds) the suggested mentions of topics. 

optimize colors YTQ

Look to match your term mentions (DIST) with MarketMuse suggestions (SUGGESTED) when optimizing content. In this example, drone and drone pilot match with the suggested usage.

You don’t need to use all the terms to meet the Target Content Score. But for those that you include, ideally, you should mention them the suggested number of times.

Updated on July 14, 2021

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