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How to Find Topic Gaps Within a Cluster

  • Enter the subject of the cluster in Research
  • Go to Reflect and sort by “Tour Top Ranking Page” descending
  • You’ll see your coverage of the topic cluster, including those topics for which you aren’t ranking.
  • If you don’t see any gaps, review the Topic Model, Variants, Questions and Keywords — add any interesting topic to inventory by pressing the grey + icon.
  • Then check in Reflect to see if there are any gaps. Note that it takes a couple of minutes for topics to get added to inventory.
Updated on June 11, 2024

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