Finding Striking Distance Pages

This workflow shows how to find pages that are close to a first-page ranking. “Close” is a relative term, so you may need to adjust the parameters of our suggested filter.

1. Click Pages in the left navigation bar.
2. Sort by Page Authority in descending order. (Sort by Search Volume if you want to optimize for higher volume topics first).
3. Add a filter for Rank greater than or equal to 8 and less than or equal to 20. (Adjust these parameters to suit your needs).
4. Click on the row of a page you want to research.
5. Click Ranking Topics in the left navigation bar.
6. Click Configure Table and add Personalized Difficulty if it’s not visible in the list.
7. Look for the focus topic of the page. Is it below the target content score? If yes, then continue.
8. Use Personalized Difficulty to estimate the amount of content required to move the page from striking distance to a higher position for this topic.
9. Click on the topic to open a Project Card, then do one of the following:
   1. Fill in the planning details (Add a plan and optionally a due date and assignee) if you’re collecting a number of pages to optimize later.
   2. Click Get Optimize Brief if the page requires more or less a total rewrite.
   3. Click Start Writing and you’ll be taken to the Optimize text editor. This will fetch your page’s content so you can start improving this page.