Here’s the process:
- Enter your topic and page (optional) into Research.
- Go to Heatmap
- Click on a Website
- Input your domain or a competitive domain
- Assess depth and quality of your content within that cluster
- Identify pages to update based on content score
- Identify pages to create based on gaps
Note that the you can analyze a part of the website, such as a folder or subdomain. It doesn’t have to be your own site either. It could be sa competitor’s site where you want to gain some insight into their content strategy.