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Evaluate and Optimize Clusters

Here’s the process:

  • Enter your topic and page (optional) into Research.
  • Go to Heatmap
  • Click on a Website
  • Input your domain or a competitive domain
  • Assess depth and quality of your content within that cluster
  • Identify pages to update based on content score
  • Identify pages to create based on gaps

Note that the you can analyze a part of the website, such as a folder or subdomain. It doesn’t have to be your own site either. It could be sa competitor’s site where you want to gain some insight into their content strategy.

Updated on April 17, 2024

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