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Welcome to Your MarketMuse Start Page

Your MarketMuse Start page is your content command center. It’s designed to help you easily start important tasks to improve your content strategy. This page is divided into three sections; Select a Workflow, Recommendations, and Documents.

Type a topic into the search bar at the top to customize the workflows, recommendations, and documents for that subject.

Select a Workflow

These are the most popular ways people use MarketMuse. Choose one to jump right into a guided workflow:

  • Analyze Competitors: See how your content stacks up against the competition.
  • X-Ray SERP: Dig deep into search engine results to find content opportunities.
  • Research Topics: Discover fresh ideas for your content.
  • Discover Links: Get suggestions on which links to include in your content.
  • Optimize: Create new content or improve an existing page to boost its search ranking.
  • Assess Clusters: Evaluate the content quality of groups of related content.

Learn more about Workflows.


This section highlights content that needs your attention, divided into four categories.

Optimize Pages

  • Striking Distance: Pages close to ranking high, but need a boost.
  • Content Decay: Pages that are losing traffic and need updates.
  • Lost Top Rankings: Pages that previously ranked well but have slipped.
  • Important Pages: Key pages you should keep an eye on.

Create Briefs

  • Intent Mismatch: Pages not aligning with user search intent.
  • Growth Opportunities: Topics with potential for high traffic growth.
  • Underperforming Topics: Topics not performing as well as expected.
  • Discovered Content: New content ideas discovered through research.
  • High/Medium/Low topic Authority: Create new content to expand these clusters.

Prioritize Topics

  • Power Pages: High-performing pages with strong ranking potential.
  • High Growth Pages: Pages showing promising growth trends.
  • Quick Win Topics: Topics you can easily rank for with minimal effort.
  • High Potential Pages: Pages that could become top performers with optimization.

Assess Clusters

  • Authority Growth Opportunities: Clusters that can boost your site’s authority.
  • Awareness Stage Clusters: Clusters to attract users at the start of their journey.
  • Consideration Stage Clusters: Clusters to engage users considering their options.
  • Decision Stage Clusters: Clusters to convert users ready to take action.

Learn more about Recommendations.


This is your working area for briefs and documents:

  • Easily access your saved work.
  • Click on a row to open and edit a brief or document.
  • Use the search bar to quickly find what you need.

Pro Tip: Regularly revisit your dashboard. As your content strategy evolves, so will your recommendations.

Updated on June 13, 2024

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