MarketMuse helps your entire content team create consistently better content, faster:
- Our software gives content strategists personalized, objective insights so they can plan with confidence.
- Our AI-driven content brief process helps marketers efficiently create briefs that ensure writers produce consistently high-quality output.
- Our patented topic modelling technology helps writers create expert-level content every time.
Here are some ways to get started using MarketMuse.
Competitive Content Analysis
MarketMuse enables you to analyze competitive content both at the page-level and the site level. Use SERP X-Ray to understand how the top ranking sites structure their articles. Use Heatmap to determine how well your SERP competitors cover a topic. Even better, use Heatmap to analyze a specific site to see the extent of its topic cluster and coverage.
Creating Topic Clusters
If you’re responsible for content strategy, MarketMuse offers insights to make better and more objective decisions — both at the page level and the site level too.
Creating Content Briefs
Use MarketMuse to save time creating detailed content briefs. It’s a three step-process that requires ordering the brief, creating the sections, then reviewing and editing it before sharing the brief with your writer.
Researching an Individual Topic
Topic Navigator is where content marketers turn to better understand a topic before building out content. Topic Model, Keywords, and Questions provide lots of creative ideas while Reflect indicates if you’ve already covered those ideas.
Writing and Optimizing
If you’re a writer, MarketMuse Content Briefs ensure you create high-quality content on the first draft and not the third rewrite. Our content briefs function as your roadmap, saving you research time and wasted conversations clarifying what’s expected.
While content briefs provide guidance on what to cover, Optimize provides immediate feedback on your coverage. Powered by our topic modelling technology that analyzes hundreds, sometimes even thousands, of pages — it determines the topics experts talk about when they discuss a subject.
A Tip for Those on a Plan With Limited Monthly Queries
Additional Resources
- MarketMuse Academy, where you’ll learn to use MarketMuse like a pro.
- Our blog is full of educational content to help you understand advanced concepts like content clusters, topic authority, and more.
- Webinars featuring industry leaders discussing strategic approaches to content.
- MarketMuse Content Strategy Crash Course to jump-start your content strategy