Your MarketMuse Start page is your content command center. It’s designed to help you easily start important tasks to improve your content strategy. This page is divided into three sections; Select a Workflow, Recommendations, and Documents.
Type a topic into the search bar at the top to customize the workflows, recommendations, and documents for that subject.
Select a Workflow
These are the most popular ways people use MarketMuse. Choose one to jump right into a guided workflow:
- Analyze Competitors: See how your content stacks up against the competition.
- X-Ray SERP: Dig deep into search engine results to find content opportunities.
- Research Topics: Discover fresh ideas for your content.
- Discover Links: Get suggestions on which links to include in your content.
- Optimize: Create new content or improve an existing page to boost its search ranking.
- Assess Clusters: Evaluate the content quality of groups of related content.
Learn more about Workflows.
Recommendations
This section highlights content that needs your attention, divided into four categories.
Optimize Pages
- Striking Distance: Pages close to ranking high, but need a boost.
- Content Decay: Pages that are losing traffic and need updates.
- Lost Top Rankings: Pages that previously ranked well but have slipped.
- Important Pages: Key pages you should keep an eye on.
Create Briefs
- Intent Mismatch: Pages not aligning with user search intent.
- Growth Opportunities: Topics with potential for high traffic growth.
- Underperforming Topics: Topics not performing as well as expected.
- Discovered Content: New content ideas discovered through research.
- High/Medium/Low topic Authority: Create new content to expand these clusters.
Prioritize Topics
- Power Pages: High-performing pages with strong ranking potential.
- High Growth Pages: Pages showing promising growth trends.
- Quick Win Topics: Topics you can easily rank for with minimal effort.
- High Potential Pages: Pages that could become top performers with optimization.
Assess Clusters
- Authority Growth Opportunities: Clusters that can boost your site’s authority.
- Awareness Stage Clusters: Clusters to attract users at the start of their journey.
- Consideration Stage Clusters: Clusters to engage users considering their options.
- Decision Stage Clusters: Clusters to convert users ready to take action.
Learn more about Recommendations.
Documents
This is your working area for cluster analysis, content plans, content briefs and writing documents:
- Easily access your saved work.
- Click on a row to open and edit a brief or document.
- Use the search bar to quickly find what you need.
Pro Tip: Regularly revisit your dashboard. As your content strategy evolves, so will your recommendations.