In this article, we are looking at top pages for value, looking to answer the question, “Which pages worth the most?”
First, let’s set up a view for this in the Pages Inventory.
Use these data points
- URL
- Top Valued Topic
- Value/Mo
- Value Delta
- Potential Value ($)
- Share of Site Value
URL and Top Valued Topic help to recognize what the page is about.
Value/Mo – The value of a page is based on the value of all the topics for which it ranks. The value of a topic is based on our organic traffic estimate times the value-per-visit.
MarketMuse uses cost-per-click as the default measure of value-per-visit. You can configure this based on how you measure ROI from organic traffic.
The organic traffic estimate is based on the search volume of a term, taking into account your current position in the search engine results plus any SERP features. For example, a term may have a monthly search volume of 1,000. But if there are many SERP features taking clicks away from organic results and you’re in the 10th position, the estimate of organic traffic will be a small fraction of the 1,000 visits.
Value Δ – Delta is represented by a triangle. The number, color, and arrow indicate the direction and amount of change from one period to the next. Typically this is monthly, depending on your plan.
Potential Value ($) takes the potential rank that can be achieved with some basic optimization work and use that position in our calculation of value. As your rank changes, so will your potential.
Potential Value ($) is a theoretical value calculated using the Topic Volume (monthly searches) times the value-per-visit (CPC default).
Share of Site Value is the value of the page divided by the value of the site and expressed as a percentage.
Sort by
- Value/Mo descending (highest to lowest)
Using this view
This view shows you a list of the most valuable pages which you can further explore for opportunities to update existing content. Value is calculated based on traffic times value-per-visit which by default is cost-per-click. Sorting by Value/Mo allows you to quickly find those pages worth the most. Value delta can alert you to any important changes in value from one period to the next.
Potential Value and Share of Site Value are additional metrics which you may wish to sort or filter depending on your priorities.
Customizing this view
Apply a filter to any one (or combination) of these metrics in order to create a shorter and more manageable list:
- Value/Mo
- Value Delta
- Potential Value ($)
- Share of Site Value
Read Working With Filters to learn how to create filters.