In this article, we are looking at topics that are quick wins for our site.
First, let’s set up a view for this in the Topics Inventory.
Use these data points
- Top Rank
- Personalized Difficulty
- Topic Authority
- Potential Traffic
- Topic Volume
Top Rank – MarketMuse looks at all pages that rank for the topic and displays the highest one. “NR” is displayed if there are no ranking pages.
Difficulty measures how hard it is for anyone to rank for a topic.
Personalized Difficulty evaluates how hard it is for your site to rank (lower is better).
Topic Authority is the difference between Difficulty and Personalized Difficulty and effectively indicates your competitive advantage.
Potential Traffic is based on the potential rank and the topic’s search volume. Potential rank itself is calculated based on the current rank and personalized difficulty. Overall, it’s an estimation of how much traffic you could have if you were to optimize this page-topic pair.
Topic Volume is the monthly search volume for the term.
- Sorting is not required but you can do so on any of the above metrics depending on what you feel is most important.
Using this view
Use the recommended filters and adjust the parameters to create a short list that you can realistically work with.
As shown in the video, you can investigate each topic to see which pages are ranking. Depending on your workflow, you can either edit that topic/URL combination in Optimize to immediately make changes or put it into a plan for processing at a later date.
Customizing this view
Create a shorter list by applying this combination of filters:
- Best Rank greater than 9 and less than 20 to find those topics where you rank on the second page of Google.
- Personalized Difficulty less than 35 to find those topics that require less effort to rank.
- Topic Authority greater than 20 to find those topics where we have a sufficient competitive advantage.