In this article, we use one Saved View to find topics that that are potential quick wins and have either low or high traffic. We’re looking to answer the question, “What are my quickest wins that have low traffic?” or alternatively, “What are my quickest winds that have high traffic?”
We can do this through the application of a filter. But first, we’ll need to set up a view in the Topics Inventory.
Use these data points
- Topic
- Top Rank
- Organic Traffic Est.
- Topic Authority
- Topic Volume
- Difficulty
- Personalized Difficulty
- Top Ranking URL
Top Rank – MarketMuse looks at all pages that rank for the topic and displays the highest one. “NR” is displayed if there are no ranking pages.
Organic Traffic Estimate is an estimate of the amount of traffic this page currently receives. MarketMuse estimates the traffic for each topic for which a page ranks, taking into account its position in the search results and any SERP features as they impact click-through rates. The results are then summed to create the traffic estimate for the page.
Read All SERP Click-through Rates Are Not The Same.
Topic Authority is the difference between Difficulty and Personalized Difficulty and effectively indicates your competitive advantage.
Topic Volume is the monthly search volume for the term.
Difficulty measures how hard it is for anyone to rank for a topic.
Personalized Difficulty evaluates how hard it is for your site to rank (lower is better).
Read What is Personalized Keyword Difficulty and Why You Need It
Top Ranking URL is the URL of the page that ranks highest on your domain for that topic.
Using this view
Whether you look at high traffic topics or low traffic ones, you’ll want to apply a filter to Best Rank (greater than 10 and less than 31) to focus on terms where you appear on the 2nd and third pages of the SERPs.
This view can be used in two different ways depending on how the filter is applied to Topic Volume
Quickest wins with low traffic
- Apply a filter to Topic Volume (or Organic Traffic Est.) where it’s less than ‘X’ (the maximum that you would consider for low-traffic topics).
- The combination of Difficulty, Personalized Difficulty, and Topic Authority gives you an idea of how difficult it will be to rank and how much effort may be involved in updating the content.
- Consider apply a filter to Topic Authority (less than 75) to eliminate those that don’t really qualify as quick wins because they’ll require too much work (the opposite of a quick win).
Quickest wins with high traffic
- Apply a filter to Topic Volume (or Organic Traffic Est.) where it’s greater than ‘X’ (the minimum that you would consider for high-traffic topics).
- The combination of Difficulty, Personalized Difficulty, and Topic Authority gives you an idea of how difficult it will be to rank and how much effort may be involved in updating the content.
- Consider apply a filter to Topic Authority (less than 75) to eliminate those that don’t really qualify as quick wins because they’ll require too much work (the opposite of a quick win).