In this article, we use a Saved View to help find topic clusters with a large amount of Topic Authority. We’re looking to answer the question, “Which cluster has the most authority?”
To do this we need to create a Saved View in the Topics Inventory.
Use these data points
- Topic
- Topic Authority
- Value/Mo
- Organic Traffic Est.
- Avg. Page Authority
- Personalized Difficulty
Topic Authority is the difference between Difficulty and Personalized Difficulty and effectively indicates your competitive advantage.
Value/Mo – The value of a topic is based on our organic traffic estimate times the value-per-visit.
MarketMuse uses cost-per-click as the default measure of value-per-visit. You can configure this based on how you measure ROI from organic traffic.
The organic traffic estimate is based on the search volume of a term, taking into account your current position in the search engine results plus any SERP features. For example, a term may have a monthly search volume of 1,000. But if there are many SERP features taking clicks away from organic results and you’re in the 10th position, the estimate of organic traffic will be a small fraction of the 1,000 visits.
Organic Traffic Estimate is an estimate of the amount of traffic this page currently receives. MarketMuse estimates the traffic for each topic for which a page ranks, taking into account its position in the search results and any SERP features as they impact click-through rates. The results are then summed to create the traffic estimate for the page.
Read All SERP Click-through Rates Are Not The Same.
Avg. Page Authority is the average Page Authority of all the pages ranking for a specific topic. Page Authority combines measurements of traffic and ranking and is calculated relative to other pages on your domain. Pages with high Page Authority are those that get a great deal of traffic and rank for many topics.
Personalized Difficulty evaluates how hard it is for your site to rank (lower is better).
Read What is Personalized Keyword Difficulty and Why You Need It
Sort by
- Topic Authority descending (highest to lowest)
Using this view
Enter the focus topic of your cluster in the search bar near the top of the screen. This will restrict the list to only those topics that contain the search term, effectively showing your cluster of topics that include the phrase.
Sorting by Topic Authority brings the highest authority topics to the top of the list. However, you can apply different filters to limit the list further.
Customizing this view
Try these suggested filters to reduce the size of the list:
- Apply a filter to Value/Mo (greater than 0) to remove those entries that contribute no monetary value.
- Apply a filter to Organic Traffic Est. (greater than 0) to to remove anything that doesn’t generate traffic.