Topic Details

Topic Details is part of the Details View and contains four sections:

  • Primary Statistics
  • Related Pages
  • Related Topics
  • Competitive Heatmap

Primary Statistics

This section contains seven cards providing basic information on the topic:

  • Traffic for this topic
  • Potential for this topic
  • Difficulty
  • Topic Intent Breakdown
  • Competition
  • SERP features
  • Seasonality Trends

Traffic for This Topic

traffic for this topic topic details UKg

Volume is the total monthly search volume for the topic. 

Traffic is the estimated amount of monthly traffic your site receives from this topic, based on where your page appears in the search engine results page (SERP) and the appearance of SERP features, such as ads, which affect clicks (traffic) on organic results.

Total Site traffic for topic is the percentage of site traffic to which this topic contributes.

Total Site traffic is the total monthly traffic to your site.

Potential for This Topic

potential for this topic topid details 2cU

Value is the total value based on total search volume times the ROI calculation (default is CPC). See Traffic Value and ROI.

Realized is the amount of value realized based on topic traffic times the ROI calculation (default is CPC).

Unrealized is the difference between Value and Realized.

Share of page value from topic is the dollar amount that the traffic from this topic contributes to the page.

Total Page value is the dollar amount based on traffic from all ranking topics for this page.


difficulty 7tY

Topic Difficulty represents how hard it would be for anyone to rank for the topic.

Competitive Advantage is the advantage you have based on your authority for the topic. The width of the bar represents the amount. A green bar represents an advantage while a red bar represents a disadvantage.

Personalized Difficulty represents how hard it is for your site to rank for the topic. It’s the difference between Topic Difficulty and Competitive Advantage.

Topic Intent Breakdown

topic intent breakdown 2 DMU

This card shows the breakdown of different intents within the first page of the search engine results page (SERP). This card shows the primary intent plus up to three different possible fractures.

See Search Intent Breakdown.


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This shows the average Content Score and Word Count based on the top 20 results in Google, plus their respective target scores.

SERP Features

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Any rich features that occur in the SERP are mentioned here.

Seasonality Trends FUk

A 12-month graph of search volume for the topic to help identify any seasonal trends.

An inventory list of pages that address the same topic

Related Topics shows the data output received if you were to run this page/topic combination in Research.

Competitive Heatmap is the output from running this page/topic combination in Compete.

Data output received by running this page/topic combination in Research.

Competitive Heatmap

The output from running this page/topic combination in Compete.

Updated on July 14, 2021

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