Planning and Statistics are part of the Overview in the Details View.
Planning contains content operations information you enter into MarketMuse, specifically:
- Plan name
- Due Date
- Published On
Basic topic and page statistics are shown in this area.
Traffic for This Topic details the total monthly traffic for the topic including your estimated share. Potential for This Topic looks at the value of that monthly traffic.
Competition includes the content score and word count for your page/topic combination, including average and targets for both metrics.
Seasonality Trends provides a 12-month search volume chart to help determine any seasonal variations in search demand.
Topic Intent Breakdown shows the primary and fractured intents found on the first page of the SERP results for that term. Use this to refine the direction of your article when optimizing existing content.