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MarketMuse Approach to Search Intent

Our deep learning user intent classification machine learning model is based on a dataset of thousands of queries. It takes an active learning approach, continually collecting new data and improving its abilities.

Currently, we support the following intents:

  • Know: The intent is to acquire some information assumed to be present on one or more web pages.
  • Know Simple: The query has a very simple answer usually presented in a knowledge card. Example: The president of the United States.
  • Transactional: The intent is to perform some web-mediated activity. Like sign-up, download, buy, ….. etc
  • Comparison: The intent is to acquire some information to compare entities.
  • Local: Dominated by a combination of local packs, geographic markers of local businesses.
  • Website Query: An informational query about a certain website that has the intent of navigating that website.
Updated on August 7, 2023

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