You only need a topic to begin researching with MarketMuse. But here’s what happens if you include a URL. MarketMuse will analyze the contents of that page and use it in the following areas:
- Topic Model — to compare that page’s topic usage against the recommendations.
- SERP X-Ray — compare that page against the SERP stats.
- Heatmap — comparison against the top 20 in the SERP or head-to-head comparison against a top-ranking page.