MarketMuse provides you with competitive research in many ways. The Compete tab in Optimize offers some basic competitive insight into your competition in the search engine results page (SERP). SERP X-Ray adds another layer of analysis to the picture. Heatmap shows topical gaps among your SERP competitors. Plus, it can reveal the content cluster of any competitor you choose. Finally, Cluster Analysis documents give the greatest fidelity in competitive insight.
Using MarketMuse, you can gather information about your competitors, including Content Score, Word Count, Topic Gaps, Content cluster composition, Topical cluster performance, Personalized Difficulty, Topic Authority, Content Cluster Quality, Content Cluster Claims grading, and more.
Optimize shows topical coverage at the page level for any page or your SERP competitors. Heatmap shows this for the Top 20 SERP competitors at a a glance.
Yes, Heatmap can provide this insight either at the page or cluster level.
Use Heatmap to identify your weak spots in your topical coverage of any subject. Use it to make sure your page covers the most important topics — the one’s everyone mentions. It also helps you uncover how to differentiate your content and make it stand out from the competition.
Heatmap provides a content score and breakdown of how each of the top pages in the search results cover the subject. If your competitor’s page is not in the Top 20, enter the URL in Heatmap to get the same insight.
Yes, Heatmap shows you the results for the Top 20 in Google or any other URL that you input.
At the page level, use Heatmap to find the important topics to mention on your page. You can also use to learn how to differentiate your content and make it stand out from the crowd. Cluster Analysis document includes competitive cluster analysis to guide recommendations as to how much content you need to produce.