How can I export data from MarketMuse to a spreadsheet?
Export Research application data by clicking the “Export” button. You can export what you see onscreen or just selected data. Export Optimize application data by clicking the “Export” button and selecting “Excel” from the available options.
What types of data can I export (e.g., keyword data, content brief data, performance metrics)?
Content Strategy documents, Plans, and Content Briefs can be exported in their entirety. In Optimize you can export an article’s text content, associated Content Score and Word Count metrics, topic model data, Compete data, and Heatmap data. In Research you can export keyword data, SERP data, and linking suggestions.
Can I customize the exported data to include specific columns or fields?
Customized export data is limited to selecting which keywords, along with their associated data, are exported.
Is there a limit to the amount of data I can export at once?
The limit is based on your current view, which could amount hundreds of keywords an associated data.
How can I generate custom reports in MarketMuse?
In MarketMuse, you can create Saved Views which controls how and what data is presented through a combination of sophisticated filtering, sorting, and column selection. Reports are also available in the form of Content Strategy documents, Plans, and Content Briefs.
What types of reports can I create?
Content Strategy documents, Plans, Content Briefs, and Saved Views.
Can I customize the data displayed in my reports?
Yes. The extent of customization depends on the type of document.
What types of visualizations are available?
Colors are used throughout the platform in different contexts, primarily to alert users to performance issue. Charts are used to illustrate keyword trend data while graphs are used for Topic Authority and Competitive Advantage. Heatmap is the most sophisticated visualization, allowing you to easily discover gaps across the top 20 results in Google for any subject.