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The Compete Application

MarketMuse Compete Application

The Compete application offers a heat map for quickly understanding how the competition approaches a subject that you want to write about, what related topics you need to include, and which one’s you could cover to make your content stand out from the crowd.

Please don’t confuse topical coverage with keyword density. The heat map uses colored squares to denote the number of mentions within ranges (watch the video to learn more). Use it as a guide to better understanding topical depth and coverage so that you can create the most comprehensive piece of content available.

By default, MarketMuse display mentions in predefined ranges, but you can set it to display exact numbers of mentions. Read Setting the Topic Distribution Display for more information.

List View list view icon

Press the List View icon in the top action bar to see a list of the top 20 ranking pages along with their Content Score and Word Count.

Screen Shot 2020 10 23 at 1.52.02 PM AkU

Also, at the top right of the screen you’ll see a group of buttons.


Export – Use the export button to quickly export your results page. The exported file is downloaded to your computer in a Microsoft Excel format. For more information click here.

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Snapshot – Snapshots are like browser histories, except they contain previous topic searches. For a more detailed explanation, click here.

icon settings

Settings – Change the URL box’s fetch to include the entire page or just the article itself. Also, toggle whether or not you want the scoring to include Brands and People’s names. Changing the country’s SERP is also available.

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Help – Find out about product updates, leave feedback, and get product support.

enter a topic field YnY

Note: You can also change the country used for SERP analysis by clicking on the country flag appearing in the Enter a topic field.

Read these posts for examples of how content strategists use Compete:

Updated on March 25, 2022

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