The Compete application offers a heat map for quickly understanding how the competition approaches a subject that you want to write about, what related topics you need to include, and which one’s you could cover to make your content stand out from the crowd.
By default, MarketMuse display mentions in predefined ranges, but you can set it to display exact numbers of mentions. Read Setting the Topic Distribution Display for more information.
Press the List View icon in the top action bar to see a list of the top 20 ranking pages along with their Content Score and Word Count.
Also, at the top right of the screen you’ll see a group of buttons.
Export – Use the export button to quickly export your results page. The exported file is downloaded to your computer in a Microsoft Excel format. For more information click here.
Snapshot – Snapshots are like browser histories, except they contain previous topic searches. For a more detailed explanation, click here.
Settings – Change the URL box’s fetch to include the entire page or just the article itself. Also, toggle whether or not you want the scoring to include Brands and People’s names. Changing the country’s SERP is also available.
Help – Find out about product updates, leave feedback, and get product support.
Note: You can also change the country used for SERP analysis by clicking on the country flag appearing in the Enter a topic field.
Read these posts for examples of how content strategists use Compete: