Enter a topic and a page (optional) for which you want a competitive analysis.
We’ll create a topic model based on our analysis of thousands of pages of expert-level content. Then we’ll examine the topical coverage of the top 20 ranking pages so you can create a content plan around the gaps in topical coverage, giving you a competitive advantage.
Understanding the Heatmap
The top 20 pages are listed across the top. If you entered a URL for comparison it will appear first.
Beneath each URL is the Content Score of that page, providing a quick way to gauge their topical coverage.
Below that is the heatmap; each square shows how many times a specific topic was mentioned on a specific page. The squares are color-coded as follows:
Mouse over any square in the heatmap to see its value range.
For example, MarketMuse ranks #1 for content strategy and has a content score of 43. This particular page mentions “content strategy” 10+ times. It mentions “content marketing” 3 to 10 times.
There are two ways to read the heat map.
- Read it vertically to see how a specific page covers the related topics.
- Read it horizontally to determine how well the top 20 pages cover a specific topic related to the subject of your competitive research.
Press the List View icon in the top action bar to see a list of the top 20 ranking pages along with their Content Score and Word Count.
Additional controls are located at the top of the application.
- Heatmap– Displays a heatmap of the data.
- List– Displays a list view of the competition.
- Snapshot– Stored historical queries that you can pull up and reference at any point in time.
- Advanced Settings– Offers several advanced controls over how MarketMuse behaves.
- Control if MarketMuse pulls content from the entire page (including header and footer) or just the article.
- Include people in the topic model.
- Include brands in the topic model
- Set the target country from which search engine results are displayed.
- Help– Press this to access our support hub where you can learn about this page, access MarketMuse Academy and learn to use MarketMuse like a pro, read our documentation, leave feedback, and chat with support.
You can also change the country used for SERP analysis by clicking on the country flag appearing in the Enter a topic field.