The Compete Application

Enter a topic and a page (optional) for which you want a competitive analysis. 

We’ll create a topic model based on our analysis of thousands of pages of expert-level content. Then we’ll examine the topical coverage of the top 20 ranking pages so you can create a content plan around the gaps in topical coverage, giving you a competitive advantage.

Understanding the Heatmap

The top 20 pages are listed across the top. If you entered a URL for comparison it will appear first.

Beneath each URL is the Content Score of that page, providing a quick way to gauge their topical coverage. 

Below that is the heatmap; each square shows how many times a specific topic was mentioned on a specific page. The squares are color-coded as follows:

Mouse over any square in the heatmap to see its value range.

For example, MarketMuse ranks #1 for content strategy and has a content score of 43. This particular page mentions “content strategy” 10+ times. It mentions “content marketing” 3 to 10 times. 

There are two ways to read the heat map.

1. Read it vertically to see how a specific page covers the related topics.
2. Read it horizontally to determine how well the top 20 pages cover a specific topic related to the subject of your competitive research.

List View

Press the List View icon in the top action bar to see a list of the top 20 ranking pages along with their Content Score and Word Count.

Additional controls are located at the top of the application.

1. Heatmap– Displays a heatmap of the data.
2. List– Displays a list view of the competition.
3. Snapshot– Stored historical queries that you can pull up and reference at any point in time.
4. Advanced Settings– Offers several advanced controls over how MarketMuse behaves.
   1. Control if MarketMuse pulls content from the entire page (including header and footer) or just the article.
   2. Include people in the topic model.
   3. Include brands in the topic model
   4. Set the target country from which search engine results are displayed.
5. Help– Press this to access our support hub where you can learn about this page, access MarketMuse Academy and learn to use MarketMuse like a pro, read our documentation, leave feedback, and chat with support.

You can also change the country used for SERP analysis by clicking on the country flag appearing in the Enter a topic field.