Content is analyzed multiple ways in the platform, including using the Analysis/Planning/Brief workflow documents, content inventory, and the Research and Optimize applications.
MarketMuse captures dozens of data points including Topic Authority, Personalized Difficulty, Content Score, Word Count, Topical Coverage and more.
A Cluster Analysis document reveals what pages are missing from your site and what needs optimization. A Content Quality Analysis document shows the pages that are lacking in quality and any low-quality claims. The Optimize application indicates what topics aren’t being covered on your page. Heatmap shows you how to make your content stand out from the crowd. A Content Brief includes insight from Optimize, Heatmap, and much more.
MarketMuse takes numerous factors into account depending on the type of recommendation and whether it’s at the site or page level.
Recommendations are customized based on the type of insight desired.