Click “+Create Document” in the lower part of the sidebar, then click “Brief.” Enter the topic of your article. Customize the other inputs as you wish or accept the defaults. Your MarketMuse Content Brief should be ready in about 5 minutes.
A topic is all that’s required for creating a brief for new content. You’ll need to supply the URL if the brief is for an existing page. There are optional fields for you to customize the brief. Additional information may be required, depending on what you select.
Yes, you can. Briefs can be exported to Google Doc or MS Word where they can be combined into one.
A number of templates are available, based on the type of content (article, product review, comparison, etc.) you wish to create. Other options are available to further customize the generated outline. See Content Brief Examples.
You can customize the content structure outline provided in the brief through various inputs. See Content Brief Customization.
You can create defaults that my be overridden when creating an individual content brief.
MarketMuse Content Briefs include a recommended word count range based on our analysis of the search engine results pages (SERPs).
If you’re using a Cluster Analysis or Planning Document, you won’t need to identify the primary term as MarketMuse does that for you as part of the Analysis/Planning/Brief workflow. In other cases, you will need to supply that information. Be precise and explicit in your choice of terms. Avoid overly general ones like “SEO” or “Chicago,” for example. See Analysis/Planning/Brief workflow.
Yes, you can export MarketMuse content briefs to either Google Docs or MS Word.