How do I create a new content brief in MarketMuse?
Click “+Create Document” in the lower part of the sidebar, then click “Brief.” Enter the topic of your article. Customize the other inputs as you wish or accept the defaults. Your MarketMuse Content Brief should be ready in about 5 minutes.
What information is required to create a content brief?
A topic is all that’s required for creating a brief for new content. You’ll need to supply the URL if the brief is for an existing page. There are optional fields for you to customize the brief. Additional information may be required, depending on what you select.
Can I create multiple content briefs for a single topic?
Yes, you can. Briefs can be exported to Google Doc or MS Word where they can be combined into one.
Are there pre-built content brief templates available?
A number of templates are available, based on the type of content (article, product review, comparison, etc.) you wish to create. Other options are available to further customize the generated outline. See Content Brief Examples.
How can I customize a content brief template?
You can customize the content structure outline provided in the brief through various inputs. See Content Brief Customization.
Can I save custom templates for future use?
You can create defaults that my be overridden when creating an individual content brief.
What factors should I consider when setting a target word count?
MarketMuse Content Briefs include a recommended word count range based on our analysis of the search engine results pages (SERPs).
How can I identify the primary keyword for a content brief?
If you’re using a Cluster Analysis or Planning Document, you won’t need to identify the primary term as MarketMuse does that for you as part of the Analysis/Planning/Brief workflow. In other cases, you will need to supply that information. Be precise and explicit in your choice of terms. Avoid overly general ones like “SEO” or “Chicago,” for example. See Analysis/Planning/Brief workflow.
Can I export content briefs to other tools or platforms?
Yes, you can export MarketMuse content briefs to either Google Docs or MS Word.